Improve Customer Engagement with 6 simple Digital Marketing Strategies

Improve Customer Engagement 

with 

6 Easy Digital Marketing Strategies 

Customer engagement has gained significant traction over recent years, due to the increased emphasis on personalisation and real-time interaction; which has exploded for small and large businesses alike. 

Knowing how to improve customer engagement is more important than just being aware of customer engagement. 

Whilst traditional customer service channels are the logical first step when considering CE, remember there are numerous to boost CE by leveraging your email and social media efforts to bolster engagement and increase brand loyalty.

Consider these six customer engagement tips when planning your next email or social media campaign - Your customers will appreciate it. Your bottom line will too. 

1. Send welcome emails

If you welcome a visitor into your home, you should do the same with your email strategy. 

As soon as someone signs up for your newsletter or makes a purchase, send them a welcome email. 

This is a fantastic way to begin a new relationship and add value. The recipient is more likely to engage with your call-to-actions. (CTA's). By providing readers with useful informative emails, they are more inclined to learn more and click through to your website. Also by imparting industry knowledge, the customers begin to view as an expert in the field and trust your opinion. It’s a win-win. Set the stage with welcome emails - be a good host and establish the foundation for a lasting relationship. Let your customers know you value their feedback. Personalise the sender field by including your name and humanise your brand.

2. Thank them

Make sure that you also thank your customers in a small personalised email. It is a great way to initially establish customer loyalty, and also entices enticing and encourages customers to engage with your content. Thank them for recent purchases, or acknowledge their loyalty, where applicable. Don't forget to recognise customers are choosing to do business with you and can help create a positive association with your brand. Again this kind of outreach can humanise your business and convey its message through the tone of the email and images. Tailored, personalised and unexpected emails will be valued by the customers, as they are appreciated.

3. Optimize for mobile   

More people are on their mobile devices than ever. For that reason, ensure that emails are optimised 

- from font size to image pixel ratio - as its critical to customer engagement. A distorted email on a mobile will immediately put your customer off. However, when an email renders appropriately, customers know that you understand their email habits and your user-friendly communications. Using responsive design that automatically adapts to different screens is key. This means your email will look its best on desktop, smartphone, and tablet. 

4. Convey value in subject lines

Stand out from the crowd and a crowded inbox by using persuasive subject lines. Subject lines draw attention and help people assess what’s worth their time to open and read the email.Communicating the value of the email in a savvy subject line advises the reader in advance what the email contains. Channel what resonates with your target audience and be creatively craft a subject line. If readers perceive value, the chances of opening, reading, and clicking through your email increase.

5. Pay attention to posting times

Social media is only effective if your posting times are aligned with your audience’s platform activity.

If no one is around to see your posts, do they have an impact? NO. 

Monitor when your audience is most active through analytics and insight tools. Users are more likely to engage/comment/like if new content is posted live, rather than hours/days after its publish date. 

Develop posting consistency by integrating these specific times into your social media calendar and planner to develop posting consistency. Real-time posts offer more excitement to the followers as they want to be the first ‘like’/comment/share an update within their network. Watch your timing as it can adversely or positively impact your customer engagement.

6. Strive to evoke a reaction or a pique viewer’s curiosity

Make your engagement levels soar with small little tweaks. Pose a question, solicit feedback, achieve participation in contests or polls. They are then more likely to provide insights into brands they care about. Use playful, creative elements like emojis and GIFS and intertwine them into your social media posts. Users are known to respond positively to emojis, and they tend to generate more interaction and dialogue than text alone. They convey a warm friendly and authentic feel as they are commonly used among friends. 

Finally...
Remember, customer engagement is all about communication and showing your clients that you care about them, their time, and their interests. Use your brand voice to attract and retain their attention, while sprinkling in outstanding images, creative text, and light-hearted elements to really bring your business to life and build long-term loyalty.