VIDEO MARKETING
How prepared are you for 2018? With the New year around the corner, one thing is for certain - if your business is neglecting video marketing as part of a marketing strategy, it is essential to start now and add it to your marketing toolbox. Video marketing has become the thing to do in business and its time to embrace it!
According to Forbes, adding a video to your landing page can potentially increase conversion by 80%. They also state that a video in an email can increase click-through rate 200 - 300 %. Furthermore, You Tube's mobile video consumption rises by100% each year.
Also according to IAB UK/PwC, the spend on video advertising has overtaken banner advertising for the first time. Advertisers spent £699m on video ads (up 46% year on year), whilst spending on banner ads was £685m ( up 2%).
What are your competitors doing?
Wyzowl statistics show that 61% of businesses who have started using video content, were not using it a year ago. Undeniably VM is the newest addition to your promotional toolbox. But is it Is it really worth adding to your promotional toolbox? The answer is YES. It's versatile, and a highly profitable digital marketing tool. Here's why...
Video Boosts Conversions and Sales
Videos can generate a lot of revenue. Add a product or service video to your landing page and increase conversions by 80%. In addition, approximately four times as many customers would prefer to watch a video than reading sales content explaining a product.
Videos lead to direct sales. Research has shown that 74% of users who watch product explainer videos subsequently bought the product. Best start crafting videos now for results.
The effectiveness of video should not surprise us. Vision is our principal sense and most information transmitted to happens to be visual. Static images boost engagement hugely already. Moving pictures can do so a lot more.
Video Shows Great ROI
According to 76% of businesses, Video provides a great Return on Investment. Although video production is not simple or cheap, the pay off is evident. Online video tools are widely available.
Just note- customers are not looking for perfect videos. Research shows that they are mostly put off by videos that fail to explain the product/service adequately rather than low quality or poor design issues.
Video is like pizza, still pretty good, even when bad.
Video Builds Trust
Conversions and sales are built on trust. the whole idea of content marketing is based on trust and creating long-term relationships. We need to stop selling and through inbound strategies, let customers come to us via interesting and useful information.
The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.- Mark Schaefer, Schaefer Marketing Solutions
Video content is engaging and ignites our emotions. If you are looking for powerful content marketing, you need to be serious about video too. Promotional videos can create trust, and dissipate distrust and skepticism regarding a new product/ service. As marketing videos present the products in a conversational form, it gives 57% of consumers more confidence to make a purchase online.
Google Loves Videos
Video offers a number of advantages. It increases the time spent by visitors on your website.
Longer stay = increased trust = good content signal to search engines.
According to Moovly, a website is 53 times more likely show up first on Google, if a video is embedded. Having videos optimised improved SEO. Add interesting titles, descriptions, and link back to your website, products, and services.
Video Appeals to Mobile Users
YouTube reports that video consumption on mobile rises 100% each year. As people enjoy watching videos on-the-go, and the number of amount of smartphone users is continuously increasing, the video audience keeps growing.
Research from Google indicates that smartphone users are;
- twice as likely than TV viewers and,
- 1.4 times more likely than computer desktop viewers
Video Marketing Explains All
Videos are great for launching a new product or service. Statistics show that 98% of users have watched an explainer video to learn more. Approximately 45% of businesses have explainer videos on their homepage, 83% of which stated it was effective. Video works well for difficult concepts, particularly animated videos which break through the clutter.
Video Engages Even Lazy Buyers
Video is not only a great learning tool but its also very easy to digest. People do not have time to read long descriptions Also as people prefer to see the product in action, this is ultimately the most important driving force of video advertising.
Video marketing captures a broad audience and works on a number of levels. With video, you do not only target the eyes but the ears of a potential client also. Your competitive advantage is doubled!
Video Spurs Social Shares
Social platforms encourage sharing videos and promoting video creation with no features.
- Facebook (Live/3600 video)
- Twitter (Periscope)
- Instagram (Stories/ 60 second videos)
- YouTube 2nd most popular social platform in the world.
Video marketers must keep in mind that people share emotions and not facts. 76% of users state they share branded videos if they were entertaining. Social shares increase traffic to your website. Start creating enjoyable videos!
 |
| People share all emotions |
Finally...
Video Ads Work Wonders
Click through rate of video ads is 1.84%, which is the highest of all digital advertising forms. the 15 second non-skippable YouTube video advert has a completion rate of 92%. Skippable adverts have a completion rate of 9%. And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.
 |
| YouTube video adverts |
Video ads are also highly effective on social media platforms. Facebook learned that 74% of the total Ad Recall can be readily achieved within the first 10 seconds of play. Time to switch from banner to video??
Video in Email Campaigns
Ensure videos are incorporated into your email marketing campaigns. Introductory emails with video receive an increased CTR of 96%. Stand out from the crowd and get your message seen and heard!
Conclusion
Video is continually becoming more affordable and widespread. Video production involves creativity and knowledge of human psychology. Combined, they can possibly create real miracles of advertising at a nominal cost.
Just remember: only the creative survive in video marketing!
Get in touch with any marketing queries you may have.
Let's elevate your business to the next level.
Contact me on 051 391350.
Get in touch with any marketing queries you may have.
Let's elevate your business to the next level.
Contact me on 051 391350.
No comments:
Post a Comment